As we know, managing social media platforms is a strict work where you have to be consistent to achieve your goals. In this masterclass, Lucas, our coach at Insight Academy, shared with us some insights to create valuable content to attract our audience.
First of all, you need to understand your audience: what they think, what they want, and are the pains, the problems they have. After that, set up the goals you want to achieve through your social media strategy. On the next stage, search for data and check what your competitors are doing. This information will help you to create more innovative and creative posts; let your imagination run free, but do it in an organised way. Social media is about testing and failing, don't be afraid to do content that seems crazy, maybe your audience likes it ;)
If you want to know more, don't miss our Masterclasses. Follow us and feel free to ask because we are here to forge entrepreneurs!
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